Personal selling

Where to sell

You are not limited to sell on the Internet only. You are allowed to sell Holiday-Secure's service anywhere you like if you observe local legislation and obtain prior permission from the owner of the place.

You can sell on any physical location like home parties, garden parties, your workplace, streets, markets, malls, bus stations, train stations, airports, or beaches.

If you have some kind of connection to a High School, College, or University, you can sell to students who are going on student travels.

How to sell

Almost anyone you meet in person is a potential customer, because if the person have a credit card or a mobile phone and is going on holiday at some time of the year, the person can use the service - and, in fact, the service can also be useful without going on holiday.

Opening a sale is easy because you have a lot of approaches to start a conversation. You can start talking about several interesting topics such as holiday, travel, useful tips and hints, avoid losing money, crime, identity theft, security, credit cards, or mobile phones.

When selling person to person, you can use this strategy:

	After opening a conversation with someone, ask if he or she has a credit card or a mobile phone, or plans a holiday within the next year. If the answer is Yes, you have a potential customer. You can count on a yes in 95% of cases.
	Ask if the person can remember the emergency phone number to call if he or she happens to lose a credit card or mobile phone. If the answer is No, which it is in 95% of cases, you have a customer with a potential need of the service.

When you have found a potential customer, always keep the purpose of your sale in mind. The next steps are to make the person very interested, give the person a special offer, and make the person aware that your number should be used to get the special price. The final purpose of the conversation is to get the customer to enter your number on the special offer page and visit your affiliate page.

Do not expect that the person buys immediately. Usually people will buy if they are reminded once again, so you can give the person a note with the Internet address www.holiday-secure.com/specialoffer and your affiliate number or you can use the preprinted cards we are providing you. You can also give your e-mail address or your phone number and ask the person to contact you if your note should be mislayed, or you can ask if you may call the person later.

Advanced selling

If it is possible having an Internet-connected computer or laptop available near you, you can actually sell the service immediately on location by guiding a customer through the purchase on your affiliate page. When the buyer arrives at home, the password will be in the buyer's e-mail inbox and the service is ready for use.

Sales arguments

The main sales argument is that if a credit card or moblie phone is lost, you can cancel the credit card or block the mobile phone at any time from anywhere, and prevent abuse, fraud, criminal use, and identity theft and protect yourself and your family from financial loss.

When you are arguing that the customer needs the service, you can use the arguments below to describe some likely situations if a credit card or phone is lost and to emphasize why the customer needs a quick and easy way to access emergency phone numbers:

	You are not prepared - you are astonished because this kind of incidents always occur unexpected
	You are likely not at home - chances are that you are very far from home, especially if you are on holiday
	You do not have unlimited time - someone else has your card or phone and your ability to act quickly decides your financial loss
	It might not be in the daytime, when you could call your bank, card issuer, or phone provider - it might as well be late at night
	It might not be on an ordinary day - it could be in a weekend when banks, card issuers, and phone providers have closed
	You are probably not calm, easy, and clear in mind - you might be stressed, shocked, desperate, and perhaps close to panic
	Do not assume to make only one phone call - if a purse or wallet is lost you might need to call several different numbers

You will find lots of other arguments you can use for your sale on the Front page, on the Faq page, or on the Benefits page which you can use as a list of sales arguments.

Examples of sales arguments, you can read more about and use for selling the service:

	Holiday-Secure makes it as easy as it can be	Read the section one on How it works
	Holiday-Secure enables you to save time and money	Read the section two on How it works
	Holiday-Secure tells you what you need to save	Read the section three on How it works
	Your information is protected with three levels of security	Read the Data protection page
	Holiday-Secure is advantageous compared to other services	Read the list on the Benefits page
	You can try the service before you buy	Read the Demo guide page